The collaboration reinforces Dubai FinTech Summit and e& life’s shared commitment to strengthening the global financial ecosystem through innovation and knowledge exchange.
Dubai, U.A.E., April 24, 2024 — e& life, the business pillar of e& that brings the next-generation digital world to the consumer’s fingertips, has joined the Dubai FinTech Summit (DFS), organised by Dubai International Financial Centre (DIFC), the leading global Financial Centre in the MEASA region. As a ‘Powered By’ sponsor, e& life is dedicated to supporting innovative and future-thinking businesses on a global scale.
e& life leverages cutting-edge technologies to offer fintech, entertainment, retail, and mobility services through its smart platforms and apps. Their fintech arm, e& money, has become a regional powerhouse, known for its user-friendly mobile financial services and its position as the UAE's fastest-growing issuer of Mastercard debit cards.
“The path to true innovation lies in collaboration and the Dubai FinTech Summit strives to bring together global leaders, innovators and disruptive start-ups to shape the future of finance. The alliance between the summit and e& life demonstrates our mutual commitment to fostering a dynamic FinTech ecosystem to strengthen Dubai’s existing reputation as a leading business destination. Transforming challenges into opportunities, our goal is to create the most advanced, inclusive and technologically empowered financial community” – Mohammad Alblooshi, Chief Executive Officer at DIFC Innovation Hub.
Khalifa Al Shamsi, Chief Executive Officer at e& life, said, “The Middle East is at the forefront of a major transformation in financial services delivery, driven by technology shifting from traditional to innovative solutions. As a pioneer in the region’s flourishing FinTech sector, e& is driven by a bold vision to lead this change.
“Through strategic partnerships, we aim to fast-track progress and take the region’s FinTech potential to new heights. This partnership represents a valuable opportunity for both e& and its FinTech portfolio under the business pillar e& life to collectively imagine new possibilities, inspire breakthrough ideas, and catalyse impactful innovations. By bringing together the talent and resources within our ecosystems, we can accelerate the journey toward a future where financial services truly empower people across societies. We look forward to contributing our expertise to shaping discussions that will steer the direction of the industry and play a role in realising the UAE’s aspiration to become a global hub for financial innovation.”
In line with the Dubai Economic Agenda (D33) to position Dubai as the top four global financial hubs by 2033, the 2nd edition of the Dubai FinTech Summit is designed to encourage cross-border collaboration and innovation, pivotal to transforming the global FinTech sector. It presents a unique opportunity to explore emerging FinTech trends and their potential to drive financial progress in the MEASA region.
The Dubai FinTech Summit, scheduled for May 6-7, 2024, at Madinat Jumeirah, Dubai, will see an unprecedented gathering of over 8,000 decision-makers, over 300 thought leaders and over 200 exhibitors showcasing cutting-edge technologies.
Visitors can purchase tickets for the Dubai FinTech Summit 2024, and use code ‘YPRS10’ for a 10% discount.
About e& life
e& life is the business pillar of e& that brings the next-generation digital world to the consumer’s fingertips, utilising the latest technologies, smart platforms and apps in fintech, entertainment, retail and mobility services. As a leading consumer ecosystem player, it boasts of superior next-gen technology and service offerings that drive a seamless and ‘larger-than-life’ customer experience.
Press Contact
Samia Ahmad
Assistant Manager, Marketing at DIFC Innovation Hub
+971529980096
samia.ahmad@difc.ae
