PlayMining: Doing Social Good With Casual Gaming

Web3 games are poised to take over the casual mobile gaming market. With hyper-casual games accounting for nearly 60% of all mobile game downloads in 2021, according to a 2022 report by data.ai, casual gamers represent a clear majority of the US$138 billion global mobile gaming market. Add in Web3 gaming’s Play-and-Earn (P&E) incentives, and it’s a no-brainer – casual mobile GameFi is likely to be one of the hottest growing trends in the gaming industry.

But Web3 technology has other implications, too — especially its ability to enable social impact much more easily than Web2 counterparts. So why not marry the two paradigms, and make casual games focused on creating social good?

That is the proposition by Digital Entertainment Asset (DEA), a Singapore-based global Web3 entertainment company and the popular PlayMining GameFi and Metaverse platform operator. PlayMining features several casual P&E games, a booming NFT marketplace, and over 2.6 million users worldwide. However, DEA also dedicates a large part of its focus on promoting P&E gaming as a way to make a social impact in places like Southeast Asia — a region where poverty rates are high and more than 23 percent of the people in countries like the Philippines and Vietnam are playing P&E games to supplement their incomes and help provide for their families.

“Digital Entertainment Asset is committed to using our game platform to promote social good throughout Southeast Asia and the rest of the world by giving value back to communities through fair digital asset ownership. We are also wholly dedicated to helping those in need,” DEA’s CSO, Tatsuya Kohrogi, said in a December 2021 statement about the company’s partnership with Asia’s largest GameFi guild, YGG SEA.

PlayMining is onboarding its entire game catalog to yggsea.io, which will help them reach a much wider regional audience.

DEA also allocates a portion of its income to charitable works. Most recently, PlayMining teamed up with YGG SEA in October last year to host a food drive for a school in a disadvantaged Indonesian community. They currently have an ongoing agricultural project in the Philippines.

Every game in the PlayMining P&E game catalog — including Job Tribes, Cookin’ Burger, Menya Dragon Ramen, Graffiti Racer, and Lucky Farmer — allows players to earn the company’s DEAPcoin ($DEP) token through play. DEP can be traded on popular exchanges or sold directly to DEA for instant profits through their buyback program. GameFi NFTs can be purchased with DEP and legal tender currency on the PlayMining NFT marketplace, which also features artwork NFTs from popular Japanese anime and video game creators. In addition, the platform includes a growing Metaverse, with one project already launched.

“Play-to-Earn is the future. It’s still early, but it’s going to be cracked,” Kohrogi said in a recent CryptoNews podcast interview, explaining how he believed casual P&E gaming would be a catalyst to help grow the Web3 industry.

"Triple-A titles are focused on existing hardcore and mid-core gamers. I think the growth for blockchain gaming and Web3 adoption will also come from these non-gamers. There’s a big pie targeting existing gamers, but at the same time, there’s this different pie over here. Many people will be looking for casual games that are easy to play and enjoy on a smaller scale. I firmly believe in that, and that’s our core target for PlayMining,” said Kohrogi.

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