Portal and Immutable Announce Partnership To Drive Web3 Gaming Distribution and Monetization
London, United Kingdom, September 3rd, 2024, Chainwire
Portal, the leader in solving Web3 distribution, is thrilled to announce a groundbreaking partnership with Immutable, one of the most prominent players in the Web3 gaming industry. The partnership, officially unveiled today at Korean Blockchain Week during an Immutable and Portal co-sponsored event, marks a significant leap forward for web3 gaming, with far-reaching implications for developers, players, and the broader gaming landscape.
The collaboration between Portal and Immutable is poised to redefine how Web3 games are distributed, monetized, and experienced. By combining Portal's unparalleled expertise in user acquisition, rewards, payments, and ecosystem liquidity improvements, with Immutable's robust platform for game development and distribution, the partnership ensures that players worldwide gain easy and rewarding access to the best Web3 games. This alliance not only enhances the growth potential of Web3 gaming but also increases the chances of more web3 games finding traction with mainstream audiences.
"This partnership represents a pivotal moment in the evolution of both Web3 gaming and gaming overall," said Ezra Strauss, Head of Partnerships at Portal. "I’m thrilled to be reunited in this work with my talented former teammates at Immutable to push the boundaries of what’s possible in this space. Together, we’re not just enhancing game distribution and monetization—we’re setting the stage for the future of gaming, where players around the world can access and enjoy the best that Web3 has to offer.”
Key Elements of the Partnership
Enhanced Distribution and Monetization
Immutable will leverage Portal and its innovative Portal Pay solution to drive distribution and monetization across its ecosystem of games. This collaboration is set to boost the overall growth of the Immutable ecosystem by making it easier for developers to reach new audiences and for players to engage with the latest Web3 games.
Platform Integration
Immutable chains will be fully integrated into the Portal platform, including Portal Pay. This integration will streamline payments, rewards, and transactions across Immutable's network of games, creating a seamless experience for developers and players alike.
Ecosystem Liquidity Improvements
The partnership will introduce new levels of liquidity to the Immutable ecosystem, empowering developers with enhanced tools for game/dApp monetization and offering players more rewarding experiences as they play Immutable games via the Portal product suite. Portal’s cross-chain tech stack brings players from across every chain to Immutable games, allowing devs to rapidly access and monetize new audiences.
This partnership represents a highly synergistic relationship between two of the biggest players in Web3 gaming. While Portal continues to pave the way into the Web3 gaming space by connecting games with players through its cutting-edge distribution solutions, Immutable remains focused on enabling developers to build and deploy great games. Together, they are set to accelerate the growth of Web3 gaming and contribute to its potential to become a dominant force in the global gaming industry.
About Portal
Portal is building the distribution layer for Web3 and beyond. An ecosystem that's bringing together users from every chain and connecting them with the best dApps in the space - starting with gaming. Via frictionless products, a pioneering liquidity layer and a world-class network, Portal is helping Web3 solve distribution - aggregating users into a single, vibrant ecosystem in the process. Builders of top-level games and dApps can now focus on creating AAA experiences on any chain - Portal is connecting them to users from around the world. Portal's advisors include Jamie King, Rockstar Games Co-Founder, Russell Hanson, former CSO of Consensys, Matt Dixon, former Head of BD, EA Games, and John Yao, CEO Team Secret eSports. Portal is proudly represented by WME.
For more information, users can follow Portal on X.
About Immutable
Immutable is a global leader in gaming on a mission to bring digital ownership to every player by making it safe and easy to build great web3 games.
The Immutable gaming platform makes it easy for game studios and independent developers to safely and confidently build and launch successful games on Ethereum. The product suite includes pre-built solutions, optimized for usability, that help developers get to market faster without sacrificing security or player experience. Builders get personalized web3 guidance, live support for their communities, and access to the largest ecosystem in gaming.
Immutable was the first gaming platform to deliver a zero-knowledge (zk) scaling solution to the Ethereum community and provides developers with multiple zk-based scaling options, including Immutable X, a rollup based on StarkWare technology, and Immutable zkEVM, powered by Polygon.
Immutable’s in-house gaming capabilities means they know how to build great games first-hand through Immutable Games, a global leader in web3 game development and publishing. Backed by a world-class team who have proven track records of bringing games to millions of players, Immutable Games has pioneered the world’s first blockbuster NFT trading-card game Gods Unchained and is currently building the highly anticipated mobile RPG Guild of Guardians.
For more information, users can visit their website.
Users can join the Immutable community on Discord, Reddit, Twitter, Instagram, Telegram and Youtube
Press Contact
Jon Lindsay Phillips
PhillComm Global
704-942-1557